Who Owns and Manufactures Audi?

 

Audi, a symbol of innovation and luxury in the automotive world, has a rich and storied history. But who owns and manufactures these prestigious vehicles? Audi's journey from its inception to its current ownership under the Volkswagen Group is both fascinating and integral to understanding the brand’s enduring legacy.

The Genesis of Audi

The story of Audi begins in 1899 with August Horch, an automotive pioneer who founded August Horch & Cie in Cologne. By 1909, after a disagreement with the supervisory board, Horch left his original company to establish Audiwerke AG in Zwickau. This marked the birth of the Audi brand, named after the Latin translation of "Horch," which means "listen."

The Four Rings of Auto Union

In 1932, four automotive manufacturers—Audi, DKW, Horch, and Wanderer—merged to form Auto Union AG, symbolized by the iconic four interlocking rings. This union positioned Auto Union as a major player in the German automotive market, offering a range of vehicles from motorcycles to luxury cars.

Post-War Rebirth

World War II brought significant challenges. Auto Union’s assets were expropriated, and its factories dismantled. However, the company found a new beginning in West Germany. By 1949, Auto Union GmbH was re-established in Ingolstadt, marking a new era of innovation and resilience.

Volkswagen’s Acquisition and Audi’s Renaissance

In 1964, Volkswagen acquired a 50.3% stake in Auto Union, fully integrating it by 1966. This acquisition included not just the factories and workforce but also a valuable medium-pressure engine license. Volkswagen’s strategic move eliminated a competitor and provided the capacity to expand its production.

 

The renaissance of the Audi brand began in 1965 with the introduction of the first post-war Audi, featuring a four-stroke engine. This model laid the foundation for Audi’s reputation for engineering excellence. The 1971 slogan "Vorsprung durch Technik" ("Advancement through Technology") encapsulated the brand’s ethos and has remained a cornerstone of its identity.

Expansion and Innovation

Audi’s technological advancements, particularly with the introduction of the quattro all-wheel-drive system in 1980, revolutionized the automotive industry. This innovation enhanced driving performance and secured numerous victories in motorsport.

 

The 1980s and 1990s saw significant investments in production and technology, cementing Audi’s position in the luxury segment. The launch of the Audi 100 and later the Audi A8 with its aluminium body exemplified the brand’s commitment to lightweight design and engineering superiority.

Global Presence and Modern Era

Today, Audi is a vital part of the Volkswagen Group, which oversees its manufacturing processes. The brand has a global footprint, with production facilities in multiple countries, including Germany, Hungary, China, and Mexico. This international presence ensures that Audi can meet the demands of its diverse and discerning customer base.

 

Audi’s modern lineup, featuring models like the Q5, Q7, A4, and A8, continues to embody the brand’s dedication to quality, performance, and innovation. The introduction of electric models such as the Audi e-tron range showcases the brand’s commitment to sustainability and future-oriented technology.

Learn More at Audi Ottawa

Audi’s journey from its early days under August Horch to its current status as a leader in the luxury automotive market proves its resilience, innovation, and strategic vision. Owned by the Volkswagen Group and manufactured with a focus on advanced technology and superior quality, Audi continues to set the standard for excellence in the automotive industry.

 

At Audi Ottawa, we are proud to offer a range of these exceptional vehicles, embodying the legacy and innovation of Audi. Visit us to experience firsthand the unparalleled performance, cutting-edge technology, and luxurious comfort that define Audi.